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Learn how to make your app discoverable on Discord through various surfaces and best practices to drive more users to discover it.

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Discovery Surfaces

Once you’ve enabled discovery for your app, users can find your app in Discord through the App Directory and the App Launcher.

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App Directory

The App Directory is a central hub where users can discover new apps. They can search by name, category, or collection and view details about each app.
  • Search: Users can search for your app by name and install it.
  • App Directory Product Page: Share information about your app, including descriptions, images, videos, and links.
Your Discord App Profile

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App Launcher

The App Launcher lets users discover new apps through collections and search from the app shapes icon throughout Discord.
  • Search: Your app will be available to search and install.
  • Collections: Includes Recent Apps, Installed Apps, Currated Apps, Partner Apps, and Promoted Apps.
App Launcher in Discord

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App Launcher Collections can include:

  • Recent Apps: Apps you’ve recently used or installed will appear at the top of the App Launcher
  • Installed Apps: Apps already added to your account or server (if applicable)
  • Curated Collections: A mix of user favorites, staff picks, and recommended apps
  • Partner Apps: Some apps may be developed in collaboration with Discord, marked with a “Partner” tag
  • Promoted Apps: Apps given more visibility in the App Launcher or App Directory, identified by a “Promoted” tag
Search results are ranked based on relevance to the query and popularity based on usage. Apps that use ads or offer in-app purchases are marked with “Ad-supported” and “In-App Purchases” tags on their details page.

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Editorial Recommendations

Apps can be featured in the App Directory or App Launcher as part of a curated collection or promotion. Discord’s editorial team will reach out to you if we are interested in featuring your app.

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Social Discovery

Once your app is discoverable, there are several ways users may find it through social interactions in Discord. Users may discover your app through other users using it. When your app is used in a server, it may be visible to other users in the server, allowing users to learn more about it and install it themselves from your app’s profile. Create shareable links to your app’s profile page, store page, or specific items. Share these links in Discord, emails, or on your website. A shared embed link in Discord for the Sandscape app

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Rich Presence

Use Rich Presence to show what users are doing in your app, driving more users to discover it. Examples of Rich Presence data on Discord user profiles

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Next Steps

Ready to enable discovery for your app?

Enabling Discovery

Enable discovery for your app to make it available in the App Directory and App Launcher.

Discovery Best Practices

Learn how to make your app stand out and drive more users to discover it.