> ## Documentation Index
> Fetch the complete documentation index at: https://docs.discord.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Principles

> Core design principles for creating effective Discord Social SDK integrations.

<Info>
  Any in-game imagery used in is purely fictional for concept purposes.
</Info>

## 1. Add Value for the Player

This integration aims to bring value to the player's gaming experience. Branded connection points should highlight said value-add based on the context.

<img src="https://mintcdn.com/discord/DCDjFHiqz1h7oI8V/images/social-sdk/design-guidelines/Principle-03.png?fit=max&auto=format&n=DCDjFHiqz1h7oI8V&q=85&s=4459e1f6b485199edea08fb630d58a7b" alt="Add Value for the Player" width="3840" height="2160" data-path="images/social-sdk/design-guidelines/Principle-03.png" />

## 2. Foster trust with Discord's brand

Lean into Discord's visual-styling to establish trust through brand recognition. The more players that connect, the more robust the social graph is for the game.

<img src="https://mintcdn.com/discord/DCDjFHiqz1h7oI8V/images/social-sdk/design-guidelines/Principle-04.png?fit=max&auto=format&n=DCDjFHiqz1h7oI8V&q=85&s=d1223e8f667f717c7b0581a2e5e44f19" alt="Foster trust with Discord's brand" width="3840" height="2160" data-path="images/social-sdk/design-guidelines/Principle-04.png" />

## 3. Promote Understanding through consistency

Use consistent branding and user-flows across games to build expected behavior. We care about the UX, not the UI.

<img src="https://mintcdn.com/discord/DCDjFHiqz1h7oI8V/images/social-sdk/design-guidelines/Principle-05.png?fit=max&auto=format&n=DCDjFHiqz1h7oI8V&q=85&s=9d011f3964f2bd5d6f2736582b161a13" alt="Promote Understanding through consistency" width="3840" height="2160" data-path="images/social-sdk/design-guidelines/Principle-05.png" />

## 4. Prioritize the player's immersion

Our focus is on preserving the player's immersion in the game. There are no requirements to replicate Discord's UI. The visual-design should feel as seamlessly integrated into the game as our SDKs.

<img src="https://mintcdn.com/discord/DCDjFHiqz1h7oI8V/images/social-sdk/design-guidelines/Principle-06.png?fit=max&auto=format&n=DCDjFHiqz1h7oI8V&q=85&s=1af819e033fa12ed517927ecbff19f8e" alt="Prioritize the player's immersion" width="3840" height="2160" data-path="images/social-sdk/design-guidelines/Principle-06.png" />

## 5. Uphold data privacy, transparency, and control

Each platform is in control and responsible for the data on their respective platforms. Players are informed of where their data shows up.

<img src="https://mintcdn.com/discord/DCDjFHiqz1h7oI8V/images/social-sdk/design-guidelines/Principle-07.png?fit=max&auto=format&n=DCDjFHiqz1h7oI8V&q=85&s=fe314cb1cdb9b9fa05f72195fc4b4bf3" alt="Uphold data privacy, transparency, and control" width="3840" height="2160" data-path="images/social-sdk/design-guidelines/Principle-07.png" />

***

## Change Log

| Date           | Changes         |
| -------------- | --------------- |
| March 17, 2025 | initial release |
